Roundup: Summer 2017 Drugstore Makeup Launches

Nothing gets me more excited than new launches at the drugstore. When I see new products pop up on my Instagram feed, I have an immediate compulsion to drop everything and run to the store. This summer 2017, drugstore makeup brands may have outdone themselves. In fact, the launches have been coming so hot and heavy I decided to do one giant round-up of EVERYTHING being released. That way, you can see the full assortment all in one place and decide which must go on your face. (Rhyming is cool.)

For the links, I’m sending you to Amazon because…well Prime Shipping. Just know that has most of these also. A few products are exclusive to certain stores, but I’ve noted when that happens.

I am getting ready to post rapid-fire reviews of many of these products. So check back frequently for updates and my thoughts on how these products wear. And if you want sneak peaks, don’t forget to follow me on Instagram. I’m swatch-happy over there when I get new products.


Maybelline is, in fact, the the reason I thought to even do this post in the first place. They have an absolutely INSANE number of new product launches.

Β Maybelline Summer 2017

Maybelline Fit Me Blush

Maybelline The City Mini Palettes

Maybelline Master Precise Ink Metallic Liquid Liner

Maybelline Super Stay Matte Ink

Maybelline Color Sensational Vivid Hot Lacquer

Maybelline Color Sensational Matte Metallic


Loreal also put out a decent showing of new products. I’m particularly excited about the Pro Glow products and the eyeshadow singles.

Loreal Summer 2017 Releases

Loreal Colour Riche Monos

Loreal Infallible Paint Eyeshadow Metallics

Loreal Infallible Paint Lip Metallics

Loreal Infallible Paint Lip Matte

Loreal Infallible Paint Lip Matte Metallics

Loreal Colour Riche Matte Lip Color

Loreal Colour Riche Matte Lip Liner


Cover Girl put out a handful of new releases. The star of the show is the new Healthy Elixir foundation that has the beauty community buzzing.

Cover Girl Summer 2017 Releases

Cover Girl Melting Pout


Considering how many new products Milani launched this spring, I wasn’t sure we would see anything from them this summer. Those blush palettes were calling my name as soon as I saw them.

Milani Baked Blush & Bronzer

Milani Color Harmony Blush Palette


I’m very excited about the Rimmel launches. They are bringing over a few products from Europe I’ve always wanted, plus there are new lip products that look amazing.

Rimmel Summer 2017 Releases

Rimmel Stay Matte Liquid Lip Color

Rimmel Oh My Gloss Oil Tint


Revlon has launched a new (and expensive) line of primers, concealers and foundation. Sneak peak – I am really liking the metallic lip colors! I can’t find the Street Chic collection online anywhere yet, but I spotted a display at my local Bed, Bath & Beyond.

Revlon Youth FX Face Products

Revlon Ulta HD Matte Metallic Lip

Revlon Super Lustrous Lipstick Street Chic Collection


Almay isn’t one for huge launches all at once. The highlighter duo definitely caught my eye. The two colors look gorgeous!

Almay Summer 2017 Releases